About

Colour has been inextricably woven into the history of G . F Smith since 1936, when the first shade of the now iconic Colorplan range was born. In the 83 years since the range has emerged to include 51 colours, colours which hold up a mirror to the times and capture the spirit of their age.
As part of Colorplan’s continued evolution we questioned if there was a colour that best reflects today. Opening this question to the world through the power of digital interaction we asked the creative community: what is your favourite colour? With submissions from over 100 countries our ambitious project quickly became the world’s largest ever colour study.
What better reflection of our Instagram charged, digital, always on world than a set of 4 new crowd sourced ‘favourite colours’ to reflect today.